INOU Consulting [ E-new Consulting] is a European-based marketing and communications consulting firm.
Specializing in go-to-market solutions, INOU is your strategic partner for launching a new brand, international expansion, and bringing new products to life.
Passionate about developing brands in wellness, lifestyle, activewear, and beauty.
To new beginnings.
Harnessing over a decade of expertise in marketing and communications, I offer a profound understanding of diverse global cities, enabling me to deliver exceptional value by creating powerful go-to-market strategies across various industries. From my years at a PR agency in New York to my role as Head of Communications for a prominent French activewear brand in London, I have successfully led numerous brand launches in major international markets, including London, Paris, New York, and Los Angeles. As an independent consultant, I'm equipped to operate seamlessly in Spain, Sweden, the UK, France, and the US, providing comprehensive support and unparalleled insights to propel brands toward success.
I understand that every business is unique and requires tailored attention. To ensure your success, I devote significant time to thoroughly understanding your company and objectives before crafting a personalized strategy. From creating a comprehensive marketing and communication plan to building your brand, generating content, managing social media, executing influencer marketing, developing exclusive partnerships, and organizing impactful events, I customize each activity to resonate with your specific industry, audience, and customers. I firmly believe in the absence of a one-size-fits-all approach, as I recognize that there is no universal solution for every situation.
Active involvement is crucial for truly understanding the essence of your business. As your partner, I seamlessly integrate myself into your internal team by engaging in daily or weekly discussions to align activities, objectives, and key performance indicators (KPIs) with the scope of work. Collaborating closely with your team to go above and beyond in realizing your company's goals, I take pride in cultivating strong relationships that foster enduring connections beyond any single project's timeline.
"Adelaide played an instrumental role in launching and elevating the global recognition of Ernest Leoty. Her strategic partnerships, PR agency management, influencer relationships, customer events, content shoots, and social media activations contributed to our brand's impressive press features, successful expansion into top retailers in the UK, France, and the US markets, and the development of a loyal customer base. Adelaide's innovative mindset, effective team management, and multitasking abilities were evident throughout the numerous marketing and PR initiatives we executed together, making a significant impact on our brand's success."
"Adelaide was an integral part of the successful launch of Fourlaps. Her entrepreneurial spirit, drive, grit, and ability to think outside the box were instrumental in getting the Fourlaps brand so much press so early on. I would highly recommend Adelaide!"
"Adelaide played a vital role in ensuring the success of Corporate Value Associate’s 35th Anniversary party at the Louis Vuitton Foundation in Paris. She was responsible for designing the event invitation, managing the guestlists, invite distribution, and RSVPs of the Firm's partners, and creating on-site digital materials. She collaborated closely with the event production team for a seamless experience."
"Following our spinout from Harbert European Growth Capital, Adelaide led the development of Claret Capital Partners' communication strategy and the launch of claret-capital.com. In addition to managing the website development, she oversaw the creation of a new monthly newsletter, LinkedIn content, interview requests, and thought leadership pieces. We were delighted with the positive impact of the revamped communication and website."
"For almost three years, we worked with Adelaide to increase Elixseri’s brand awareness across the UK and France. From securing brand partnerships and influencer partners, to developing the social media strategy for the seasonal Duo launches and the new website launch in 2021, Adelaide was an integral part of the marketing and content strategy."
"I initially worked with Adelaide to introduce Fertility Yoga in the UK, but quickly discovered her extensive knowledge in wellness and marketing. Together, we explored partnership and brand opportunities in Spain, France, the US, and UK. With her network and market knowledge, we secured partnerships for several influencer classes, such as Le Bon Marché in Paris and Detox Kitchen and Mortimer House in London. Adelaide also played a key role in developing a co-branded partnership with Jolly Mama."