Marketing & Communications consultant with 12+ years of international experience driving B2B and B2C growth across emerging tech and consumer industries.
International marketing professional driving growth for global enterprises, luxury brands, and emerging fintech platforms.
Born in Paris and raised in Philadelphia, Adelaide brings a bicultural perspective to marketing and communications that naturally spans industries and markets. Through INOU Consulting, she's worked with clients ranging from European growth capital firms to French luxury brands, always focusing on translating complex offerings into clear market narratives.
Today, Adelaide leads social media and partnerships for RavenPack's AI platform serving major financial institutions. She has successfully led numerous brand and product launches across international markets, specializing in go-to-market strategy, partnership development, content production, and strategic communications.
Founder & Principal Consultant
Deep experience across US, UK, France, Spain, and Nordic markets
Proven track record in launching and scaling businesses
Trusted advisor to C-suite executives and board members
Comprehensive market entry strategies, competitive analysis, and launch planning for products and brands across European and US markets.
Specialized expertise in US, UK, and European market entry, cultural adaptation, brand messaging, and strategic partnership development for global brand launches.
Position products effectively by translating features into customer value, enabling sales, and driving go-to-market strategies, from messaging and launch plans to competitive analysis and user feedback.
Develop strategic messaging frameworks and competitive differentiation strategies, translating complex capabilities into compelling marketing narratives for premium market positioning among institutional audiences.
Develop comprehensive communications strategies for complex business transitions, managing multi-stakeholder engagement across investors, portfolio companies, and industry ecosystems during critical brand repositioning and organizational change initiatives.
Develop and execute comprehensive communications strategies through press releases, website content, and thought leadership pieces to position executive leadership as strategic advisors, enhancing firm credibility and market positioning among institutional clients.
Manage comprehensive digital presence through targeted LinkedIn content creation, company updates, press coverage distribution, and executive spotlights to elevate brand visibility and establish thought leadership positioning in competitive market landscapes.
Drive organic social media growth through strategic content development, managing end-to-end asset creation from ideation through production. Execute comprehensive content strategies including designer briefings, video content creation, and design work to build engaged follower bases and enhance brand visibility.
Develop AI-powered marketing automation systems that generate targeted content at scale, streamlining asset creation and personalizing campaigns across multiple touchpoints. Serve as technical spokesperson for brand storytelling, scripting and hosting video content that drives organic engagement and establishes thought leadership positioning.
Led social media strategy and partnerships for RavenPack's AI platform launching across three distinct markets: consumers seeking AI-powered financial research assistance, SMBs needing GenAI for finance, and CTOs/ CIOs whose developers are building financial AI agents.
Built RavenPack's Bigdata.com social media presence from the ground up, growing LinkedIn from 200 to 3,500+ followers in six months. Pioneered their first influencer marketing program, securing partnerships with prominent FinTech voices including Exec Sum (Litquidity) and Short Squeez (Overheard on Wall Street). Developed AI-powered marketing automation for scaled content creation and hosted the company's inaugural webinar "Building Financial AI Agents."
Successfully positioned a complex AI platform for three different audiences while maintaining credibility with institutional finance clients through strategic partnerships and thought leadership content.
Launch a French luxury activewear brand internationally across London, Paris, and key US markets, competing against established luxury athletic brands while building credibility from scratch.
Led the brand's international launch as Head of Marketing and Communications, securing partnerships with major luxury retailers including Net-a-Porter, Matches Fashion, and Goop. Built the brand's content strategy from the ground up and managed cross-functional teams spanning internal staff, agencies, and creative professionals. Developed strategic collaborations with luxury partners like Ritz Paris and premium beauty brands to elevate positioning within the luxury ecosystem.
Successfully established Ernest Leoty across 15+ luxury retail partners spanning three continents. Secured editorial coverage in Vogue, Le Figaro, Women's Health, and Glamour, while building a dedicated following particularly strong in Paris. Created a comprehensive digital presence and marketing infrastructure that supported the brand's premium positioning and wholesale relationships.
Take over content strategy for a newly launched wellness beauty brand that had no visual assets - no model imagery, no professional photography, nothing to showcase their beauty and supplement products.
Organized a complete brand photoshoot in Paris, sourcing renowned French and British photographers Morgane and Jonny Cochrane-Lay, plus the full production team including models and makeup artists. Also produced a founder video series highlighting the science behind the brand. Handled all production logistics to create a comprehensive visual content library spanning hundreds of professional images and behind-the-scenes content.
Transformed the brand from having zero visual assets to a complete omnichannel content library supporting website, newsletters, advertising, and social media. The professional photography and video content enabled the brand to compete in the premium wellness space and effectively communicate both product benefits and brand positioning across all marketing channels.
Build Charlotte Muller's personal brand authority in fertility, hormones, and women's health to support her 'Fertility Yoga' practice and expand her visibility across European markets.
Researched like-minded brands in the women's wellness space and developed targeted partnership pitches for social media collaborations, cross-promotional newsletter content, and co-branded product opportunities. Created strategic outreach campaigns to elevate Charlotte's brand visibility through authentic partnerships with established wellness brands.
Secured a co-branded product partnership with Jolly Mama, one of France's leading brands for women's fertility, pregnancy, and postpartum nutrition. Together they created "Pink Balance, Hormonal Balance" drink powder, positioning Charlotte as a trusted voice in the French women's health market and expanding her reach beyond yoga into the broader wellness ecosystem.
Develop a comprehensive communications strategy for Claret Capital Partners following their spinout from Harbert European Growth Capital, including launching their new brand presence and stakeholder communications during a critical transition period.
Led the website launch from concept to completion in three months, collaborating with the Claret team on requirements and overseeing developers while creating investor-focused content and sourcing imagery. Developed a monthly newsletter targeting the tech and life sciences ecosystem with portfolio spotlights, market insights, and CEO interviews. Created LinkedIn content strategy to establish the firm's independent presence and thought leadership in European growth capital.
Successfully positioned Claret as an independent leader in European venture debt during their critical transition period. Grew LinkedIn following by 300% over two years and achieved 24% newsletter open rates, establishing strong visibility among key European growth capital stakeholders. The integrated communications approach supported both investor relations and deal flow generation in the competitive venture debt market.
Help a French wellness brand decide whether and how to expand into the competitive UK market, providing clear strategic direction and budget planning for international growth.
Conducted comprehensive UK market research including consumer focus groups, competitor analysis, and product positioning assessment. Developed targeted influencer outreach strategies, adapted packaging and messaging for UK audiences, and created detailed launch planning with timelines, budgets, and partnership recommendations. Translated the brand's French positioning into UK market context while maintaining brand integrity.
Created a comprehensive "UK Expansion: Pre-Launch Activity and Launch Proposal" presentation that gave Atelier Nubio's management and board the strategic framework and data needed to make an informed decision about international expansion. The research and planning work provided a clear roadmap for entering the UK wellness market with realistic budgets and timelines.
Orchestrate CVA's 35th Anniversary celebration at the prestigious Louis Vuitton Foundation in Paris for 400+ senior executives, clients, and alumni, managing end-to-end execution for a corporate milestone event.
Handled every aspect of event execution from initial save-the-dates through day-of operations. Designed digital and physical invitations, managed guest lists across the firm's global network, coordinated all RSVPs and outreach, and worked closely with event planners and producers. Created marketing materials and a CVA employee video for the celebration, plus managed front-of-house check-in to ensure seamless guest experience.
Successfully executed a flawless celebration at one of Paris's most prestigious venues, facilitating high-touch relationship building across CVA's global C-suite network. The event strengthened the firm's strategic market position by bringing together 400+ senior executives, clients, and alumni in an exclusive setting that reinforced CVA's premium brand positioning.
What industry leaders say about partnering with INOU Consulting
"Adelaide played an instrumental role in launching and elevating the global recognition of Ernest Leoty. Her strategic partnerships, influencer relationships, and social media activations contributed to our brand's impressive press features and successful expansion into top retailers across three major markets."
"Adelaide was an integral part of the successful launch of Fourlaps. Her entrepreneurial spirit, drive, grit, and ability to think outside the box were instrumental in getting the brand so much press so early on. I would highly recommend Adelaide!"
"Adelaide played a vital role in ensuring the success of Corporate Value Associate’s 35th Anniversary party at the Louis Vuitton Foundation in Paris. She was responsible for designing the event invitation, managing the guestlists, invite distribution, and RSVPs of the Firm's partners, and creating on-site digital materials. She collaborated closely with the event production team for a seamless experience."
"For almost three years, we worked with Adelaide to increase Elixseri's brand awareness across the UK and France. From securing brand partnerships and influencer partners, to developing the social media strategy for the seasonal Duo launches and the new website launch in 2021, Adelaide was an integral part of the marketing and content strategy."
"I initially worked with Adelaide to introduce Fertility Yoga in the UK, but quickly discovered her extensive knowledge in wellness and marketing. Together, we explored partnership and brand opportunities in Spain, France, the US, and UK. With her network and market knowledge, we secured partnerships for several influencer classes, such as Le Bon Marché in Paris and Detox Kitchen and Mortimer House in London. Adelaide also played a key role in developing a co-branded partnership with Jolly Mama."
"Following our spinout, Adelaide led the development of Claret Capital Partners' communication strategy and website launch. We were delighted with the positive impact of the revamped communication strategy and digital presence."
INOU Consulting is a European-based marketing and communications consultancy founded in 2020, working with clients spanning B2B technology, financial services, and consumer brands across the US, UK, France, Spain, and Sweden. What sets INOU apart is Adelaide's ability to work both independently and embedded within client teams, from startups to global enterprises, bringing a naturally international perspective to complex marketing challenges. The consultancy's diverse client portfolio - from AI fintech platforms like RavenPack to European growth capital firms to luxury wellness brands - demonstrates expertise in translating complex offerings across very different industries and markets.
INOU Consulting works with clients across financial services, luxury and wellness brands, and B2B technology companies in the US, UK, France, Spain, and Sweden. Adelaide's experience spans AI fintech platforms, European growth capital firms, strategy consultancies, and consumer brands from luxury activewear to wellness startups. Rather than specializing in one direction of expansion, INOU brings a naturally international approach to marketing challenges, whether that's helping European brands expand globally or US companies understand European markets.
INOU Consulting typically works on longer-term engagements that allow for meaningful impact and relationship building. Most client relationships span several months to over a year. This approach allows Adelaide to work embedded within client teams when needed and see projects through from strategy development to full execution. The timeline depends on the client's needs – whether it's a specific project like a brand launch or ongoing support for marketing strategy and partnerships.
INOU Consulting focuses on concrete, measurable outcomes that matter to each client's specific business goals. For brand launches, it's about successful market entry and retail partnerships. For content strategy, it's audience growth and engagement. Each engagement is different, but Adelaide always delivers specific, tangible results that directly support the client's objectives – whether that's building brand awareness, establishing market credibility, or executing successful launches.
INOU Consulting regularly works alongside existing teams and partners. Adelaide has experience collaborating cross-functionally with internal teams – from product and data science to design and sales – as well as coordinating with external agencies, web developers, event planners, and creative professionals. Whether it's leading a specific project or providing strategic support, the approach is flexible and designed to complement whatever resources are already in place. The goal is always seamless collaboration that gets things done efficiently.