Adelaide de Saint Etienne

I'm an independent marketing and communications consultant with 10+ years of PR, Marketing, and Brand Management experience. Born in Paris and raised in the suburbs of Philadelphia, I gained bilingual and bicultural proficiency at a young age. With summers spent in Europe and years of competitive football in the US, I acquired valuable lessons that shape my approach today.

I graduated with honors in three years from Indiana University of Pennsylvania, earning a Bachelor's degree in Fashion Merchandising with a focus on Marketing. After an inspiring fashion internship in Seoul, Korea, I followed my passion to New York City. My career took off at a boutique PR agency, where I discovered my niche in wellness and lifestyle. Working with esteemed brands such as Wilhelmina Models and various activewear companies and wellness products, I witnessed the industry's evolution and the immense impact of influencers and social media. In 2016, I successfully led the brand launch for agency client, Fourlaps, a men's D2C athletic apparel brand.

In 2017, my journey led me to Paris, where I met the founder of the luxury activewear brand Ernest Leoty. Joining as employee #1, I spearheaded the brand's launch, cultivated awareness, and drove business growth in the UK, France, and US markets. Over three years, I developed and executed comprehensive Marketing and PR strategies, orchestrated successful partnerships, managed a communications team, and led various PR events, consumer activations, influencer trips, and global photo shoots. This experience further honed my expertise in wellness, lifestyle, and international markets.

In 2020, I took on the role of France Senior Brand Manager at UK-based Bloom & Wild. Later that year, I relocated to vibrant Barcelona, establishing INOU Consulting. Since then, I've collaborated with diverse brands and companies across various sectors and markets, specializing in Go-to-Market Solutions.

Beyond my professional endeavors, I'm passionate about snowboarding, music festivals, hiking, city exploration, Padel, Pilates, dinners with friends, organizing trips, and learning new languages. Soccer remains a cherished pastime as well.

Fluent in French and English, I'm actively pursuing fluency in Spanish. Currently based in Marbella, Spain, I frequently travel to Stockholm, London, and Paris to serve my clients' international requirements.